EFFECTIVE LOGOS
This logo is effective as the picture displays visually what the text says. Its a simple but very effective logousing trees for the toes of the foot and using the foot to represent idea of walking.
The Baskin Robbins logo is effective as it has a hidden message. The colour pink is used to highlight that there is 31 flavours of ice cream.
The FedEx logo also has a hidden message. The text is specifically place so that between the E and the X there is an arrow. This arrow is used to represent speed, flow and movement.
